I’m Jose Garbi, a Product Lead based in Berlin.  

With over 15 years of experience helping early-stage and growth companies in innovation, I specialize in discovering and delivering new digital products and experience platforms. In my nearly 7-year tenure at AKQA and 5 years at Oracle Consulting, I collaborated on creating innovative digital products for well-known brands, emphasizing user-centered design and agile methodologies.

Since 2012, I've been working in the MarTech space, focusing on headless CMS and MACH architectures.

Over the years I’ve had the honour to work with clients such as Audi, Gore, Douglas, H&M, Rituals, Dr. Oetker, Bosch, Jägermeister and more. 




Data4Life @ Hasso Plattner Foundation




Product vision & strategy
Product roadmap
OKRs, North star metric and KPIs
Continuous discovery & delivery
Agile cross-functional team leadership
Zero-to-one product management
New business, RFP, SOW


Headless CMS, DAM
MACH architectures
Microservices, serverless
Cloud: Azure, AWS
Internet of Things (IoT), edge computing
AR/VR Immersive Experiences


Enterprise Design Thinking - Team Essentials for AI, Jan 2024, IBM
Facilitating UX Workshops, Apr 2023, NN/g
UX Roadmap, Dec 2022, NN/g
Becoming a UX Strategist, Dec 2022, NN/g
Leading Health Tech Innovation, Aug 2021, MIT