Product Lead with 10+ years of experience, driving product and innovation for early-stage, growth companies, and established corporations. I specialize in uncovering user needs and delivering cutting-edge digital products and experiences.

In my nearly 7-year tenure at AKQA and 5 years at Oracle Consulting, I collaborated on creating innovative digital products for world-recognized brands, emphasizing cutting-edge technology, user-centered design and agile methodologies.

Since 2012, I've been working in the MarTech data and content space, focusing on headless CMS and MACH architectures.

Over the years I’ve had the honour to work with clients such as Audi, Gore, Douglas, H&M, IWC, Rituals, Dr. Oetker, Bosch, Jägermeister and more. 




Data4Life @ Hasso Plattner Foundation




AI For Business Specialization - Apr 2024, Wharton Online
AI Strategy and Governance - Apr 2024, Wharton Online
AI Applications in Marketing and Finance - Feb 2024, Wharton Online
AI for Product Management - Feb 2024, Pendo.io
nterprise Design Thinking - Team Essentials for AI, Jan 2024, IBM
Facilitating UX Workshops, Apr 2023, NN/g
UX Roadmap, Dec 2022, NN/g
Becoming a UX Strategist, Dec 2022, NN/g
Leading Health Tech Innovation, Aug 2021, MIT


Product vision & strategy
Product roadmap
OKRs, North star metric and KPIs
Continuous discovery & delivery
Agile cross-functional team leadership
Zero-to-one product management
New business, RFP, SOW


Headless CMS, DAM
MACH architectures
Microservices, serverless
Cloud: Azure, AWS
Internet of Things (IoT), edge computing
AR/VR Immersive Experiences