H&M

(ROLE)

Product and Tech Lead at AKQA for H&M's first sustainable marketplace.

Data-Driven Sustainability: New Digital Marketplace for a Sustainable Lifestyle Unlocks Customer Insights for H&M

H&M has taken significant steps to become a more sustainable company. In 2021, H&M challenged AKQA with a clear idea: to help them make sustainable lifestyle an everyday option for everyone.

Sustainable Shopping Simplified: Co-Creating Itsapark, a Multi-Brand Platform for H&M 

Exploring customer-facing innovative products and services for a circular future, making sustainable living available to all.

AKQA helped H&M to expand its digital product range with sustainability in mind by co-creating Itsapark, a platform to curate a multi-brand assortment of products and services, making it easier to live more sustainably. The new sustainably driven marketplace launched online for Germany in Spring 2021, inspiring conscious fashion, beauty and lifestyle choices.

Itsapark Guides Customers Towards Sustainable Choices

— Empowering informed choices

From beauty to living, from wellness to apparel, from vintage to rental. The brands featured at Itsapark offer things that not only look great or do the job, but also make a better choice for customers and the planet.  

— Enabling circular customer journeys

Providing accessible ways to experience and engage in circular fashion where products are used more, repaired, reused and recycled.

"Our multi-brand online shop Itsapark has developed extensive knowledge of the sustainably driven fashion, beauty and lifestyle segment. To better leverage this expertise, Itsapark has been integrated into H&M brand and closed its customer facing operations. This will allow learnings from Itsapark to be implemented on a larger scale, increasing their impact."

H&M Group Sustainability Disclosure 2021